Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. Current marketing automation technology has become a must-have for any organization looking to market at scale, to cover the increasing number of channels consumers and buyers frequent and to optimise marketing efficiency and effectiveness.
The essential marketing automation platform should offer:
CRM Integration Services
Marketing and sales alignment is key to every successful Marketing Operations programme. Sharing marketing data with Sales, provides accurate up-to-the minute information on how marketing campaigns are influencing deals as well as providing valuable prospect insight. Integrating your marketing automation and CRM platforms, Sales can now review prospect activity generated from marketing activity such as website visits, form submissions, content downloads. Marketing can manage data amends, leads can be routed seamlessly, lead scores and prioritise response management and wider closer collaboration and value can be achieved.
CRMT have a wealth of experience in integrating marketing automation (Eloqua, Marketo or Pardot) with CRM platforms (Salesforce.com, Microsoft CRM, Pivatol CRM, SalesLogix, Oracle and even custom environments) using a collaborative process between the Marketing and Sales team ensuring the relevant data is passed between the two platforms at the right time. We maintain our Salesforce.com partner status and are proud of our Salesforce.com consulting team that bring tremendous value to each client engagement.
Segmentation, lead scoring and personalisation are all essential aims of any successful Marketing Operations programme to help marketers improve campaign conversion and customer engagement. Asking potential buyers for detailed information on their requirements on a contact form can in most cases be a real challenge - most prospects are willing to provide company information and job title and in often ends here. Such data is a rich honey pot of goodness for marketers to use in personalised content. For Sales, used in the right way, it’s highly valuable to improve lead quality and buyer insight. Yet it’s often ignored as being too complicated to work with. These fields are often presented as free text in forms and can vary significantly across companies and industries.
Today’s disparate marketing operations & central/field marketing teams lack a central management platform to schedule and visualise the specification, build, test, approval and deployment of campaigns in conjunction with their existing investments in Automation.
Demand.Center is a technology platform that enables marketing operations and field marketing to align upon a common infrastructure to maximise the effectiveness and production efficiency of campaign build, testing, approval and deployment locally, regionally and globally.