Assessments & Audits

Many of the assessments and audits we offer are based on frameworks and best practices that Sales and Marketing have used for many years. We help our customers navigate relevant tools designed and endorsed by SiriusDecisions, who are at the forefront of B2B frameworks, and translate them into operational delivery. 



Some of most common assessments we undertake are:

  • Lead Management
    Process Assessment
  • Demand Waterfall
  • Data Management
  • Demand Type
  • Marketing Operations
    Maturity Assessment
  • Lead Improvement
  • Marketing Automation
    Requirements Assessment
  • Data & Segmentation

Whether you’re considering assessing new technology, looking at demand waterfall dynamics, marketing and sales alignment, lead management processes, attribution modelling, CRMT have empowered many large enterprises around best practice to bring consistency and precision to their organisations, informing better decision-making and inspiring growth.

"CRMT identified that they were not populating the job role field effectively and advised us on the benefits of having this data available on all our contacts, ensuring that we could further segment and target effectively."

Visual effects and image processing technology

Sales, Marketing and IT: Your Cross Departmental Guide to Designing a Marketing Operations Strategy

To ensure your marketing operations strategy is successful, align your various business function to an enterprise wide vision of top level strategic goals.

Align business goals between Sales,  Marketing and IT.

Get in Touch

Let us know how we can help. Contact us today.