Welcome to Normalator

Segmentation, lead scoring and personalisation are all essential aims of any successful demand generation campaign after all, relevancy drives conversion drives revenue. To help Marketers improve campaign conversion and customer engagement and to turn data into something that’s quite useful, we created normalator.

Let’s face it, asking potential buyers for detailed information on their requirements on a contact form can in most cases be a real challenge. Most prospects are willing to provide company information and job title and it often ends here. Yet these two simple fields offer a rich honey pot of goodness for marketers to use to personalise content yet so often it’s too hard to segment as these fields are often presented as free text in forms and can vary significantly across companies and industries.

Say hello to normalator, a super-fast and highly effective data normalisation software-as-a-service solution that does all the heavy normalising lifting.

What can Normalator do for …

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"CRMT identified that they were not populating the job role field effectively and advised us on the benefits of having this data available on all our contacts, ensuring that we could further segment and target effectively."

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