The changes in Marketing culture are turning an arcane art into more of a science.
To many non-marketers, Marketing culture is akin to the dark arts. It’s an impression the ideas-driven atmosphere of many marketing agencies hasn’t corrected until now.
Today’s marketer - whether a fresh-faced, recent graduate or a grizzled professional decades out - knows how deeply technology is impacting the marketing function. It’s enabling faster engagement with hard-to-reach groups, getting a firmer grip on splintered channels, and interrogating Big Data for real business insight. To make the most of it, Marketing culture has to change too. This infographic shares why - and how - savvy companies are doing it, in four key learnings.