The Changing Face of Today's CMO

April 16, 2018 By Bex Hale

The marketing industry has seen a big shift in the role of the Chief Marketing Officer over recent years, due to the advances in technology, ever-increasing customer expectations of a best-in-class brand experience and the need to orchestrate more efficienty and effectively. Read our infographic to find out what skills and qualities set the two types of CMO apart.