Email marketing is a widely-used strategy for lead generation, and businesses are getting smarter and smarter with using personalisation, intelligent segmentation, trigger campaigns and more. However, demand generation programs don’t just rely on email and need other components to compliment it to drive demand.
Here are our 6 top tips to boost your demand gen efforts.
- Align a SEO strategy with your content to maximise efforts and boost engagement.
- Consider building lead scoring in your marketing automation platform to enable better prioritisation and productivity.
- Get smart with social media to build up profiles of your potential buyers for more valuable conversations.