The shift in the marketing landscape has brought new challenges for the Chief Marketing Officer beyond the marketing function. Now, more than ever, the CMO is relying on Marketing Operations to help drive global transformation. Find out what today's CMO needs from Marketing Ops, straight from his desk in our infographic.
The marketing industry has seen a big shift in the role of the Chief Marketing Officer over recent years, due to the advances in technology, ever-increasing customer expectations of a best-in-class brand experience and the need to orchestrate more efficienty and effectively. Read our infographic to find out what skills and qualities set the two types of CMO apart.
The Marketing Operations leader is a hybrid mix of multiple cross-discipline skills that supports the ever-changing marketing technology space.
It’s time for marketing automation to leave its roots in ‘push’ communications and seize the benefits of predictive data in a personalised world focused on the customer journey
Award winning businesses look to the future with marketing automation practices that deliver results today. Find out how you can follow their lead with intelligent, personalised campaigns.
Different definitions of real time marketing abound. This infographic sets out what it should mean to you in simple terms - and the benefits it could bring.
Break down silos and ensure Sales and Marketing alignment through marketing automation
A regular marketing automation health check provides a clear sign as to whether it’s fit and healthy for purpose or an MOT is required!