Adobe's $4.75bn purchase of Marketo is unexpected but shouldn’t come as a surprise. The strategic logic behind the deal is compelling to both parties.
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
Are you stuck in the past with traditional email nurturing? Marketing has shifted, so it’s time to step up your game. With an abundance of channels now at your fingertips, lead nurturing must go beyond email to deliver prospects an integrated brand experience across multiple touch points. Get the lowdown on nurturing in a multi-channel world, from CRMT’s Senior Digital Marketing Strategist, Alan Chatfield.
CRMT, a leading marketing operations agency and consultancy based in the UK, has partnered with a GDPR expert to help organisations drive compliance initiatives.
Boost your demand gen efforts with our 6 top tips.
Where Social media fits in your marketing mix and how to measure the business ROI of your campaigns.
Discover why you need a new marketing technology strategy to move forward in the new landscape.
When the business of marketing changes, you must use a mix of channels. This article outlines some methods of marketing mix analysis.
Marketing culture is changing. Savvy marketers focus on operational processes as much as creative execution - and are winning big because of it.