Building user experience best practice when it comes to multi-vendor data integration can help to build focus on the customer, not the business process.
Data interoperability is increasingly the key to successful marketing campaigns, which depend on providing Sales and Marketing professionals with technical marketing training.
Best practice and reality are often at odds when it comes to winning the ideal IT budget. But collaboration can bridge the gap and deliver great results for marketing and other key business areas.
The IT leader is well-placed to drive cross-platform interoperability by using a global view of marketing and sales data.
Discover how to become an IT superhero with marketing operations tools that facilitate a collaborative data strategy based on the real-time needs of your business.