Sales and marketing, working hand-in-hand

Marketing and sales are no longer independent functions—your Salesforce customer relationship management (CRM) solution works as hard for marketing as it does for sales, and coordinates the two in the cloud.

Since salesforce.com has one of the only CRM-based solutions to offer such tools, it's never been easier to launch and track your marketing efforts. You'll be able to deploy campaigns quickly, measure ROI and make adjustments to optimize your mix, making the best use of every precious dollar.

• Search engine campaigns
• Cross-channel program mangement
• Paid-per-click (ppc) campaigns
• Lead capture and tracking

And because it's a cloud-based platform, all your account activity is available online, anytime and from anywhere. Sales and marketing—working together more smoothly and effectively than ever before.

Campaigns Managing campaigns is no longer a disjointed process across different systems. You have one command center for multichannel campaigns with a consolidated view of campaign spending and performance.

Leads Now you can manage leads over their entire lifespan: tracking leads after they're converted to opportunities and then all the way through the sales cycle to closed business.

Web site Leads that come in from your Web site go directly into Salesforce CRM for appropriate distribution and tracking. Setting up branded landing pages and automating Web lead capture is just a matter of clicks.

Google AdWords Salesforce CRM and Google AdWords are seamlessly integrated—ensuring that your search marketing campaigns are flawlessly executed and tracked alongside your other marketing activities.

Email marketing Plan and execute high-impact email campaigns to prospects and customers. Integrated response tracking lets you easily measure the results.

Customization and integration With the Force.com platform, you can create applications that fit your business, easily and on the fly. Any process. Any integration. Any UI.

Content and collateral Manage sales and marketing content with all the ease of the consumer Web. Publish the best, most up-to-date collateral with just a few clicks so sales can find it right when they need it.

Marketing analytics Marketers no longer have to lean on IT to track marketing ROI. Out-of-the box and custom reports put actionable data at your fingertips, with deep drill-down visibility into pipeline, leads, and campaign results.

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