Welcome to the Summer 2009 edition of "The Lead". In this edition we look at techniques for marketing in a recession, discuss how to improve the deliverability of your emails and reveal how we have helped Micro Focus implement SalesForce.Com.
Marketing Operations - The Missing Link?
Marketing is no longer just a 'job' – it has become an 'operation' involving a range of creative, administrative, scientific, analytic and technological skills with the potential to stretch the abilities of even the most experienced or highly-qualified marketing professionals. Read More »
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Stand and Deliver - Are your emails being seen?
Did you know that 20% of all genuine email traffic never actually reaches the inbox it was addressed to? That could be 20% of your customer base gradually losing touch with your organisation – or it could be 20% of your prospect database that has absolutely no idea what you are offering. Read More »
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CRM completes 180 user SalesForce implementation
CRM Technologies has implemented salesforce.com for UK-based global software business Micro Focus plc, in a way which enables the company to significantly increase the capability of its sales activities, while retaining and integrating all of its 'legacy' sales, marketing and lead data. Read More »
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Hints and Tips for Recession Marketing
The gloomy economy now means that businesses will have to achieve more sales, with less marketing budget. But with so many options within the marketing mix, where should you start to prioritise those activities? The key is to move the tactical emphasis away from activities geared to finding new prospects towards those focussed on retaining and growing existing customers. So how do you respond to this shift? Read More »
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