Download our Event Marketing case studies to see how we helped Sun Microsystems deliver 1400 attendees to its flagship Customer Event

Many companies use Events within their marketing mix to communicate with their customer and prospect base as well as the press, investors and employees. They can be an extremely effective way to communicate directly to your intended audience - however they can take much time and resource to organise and promote.

 

We understand how time-consuming and detailed organising and running events can be. Often the onus falls to a single person in your organisation. Stressful and sometimes tedious, with one eye on the event and one eye on building attendance it can be all too easy to miss the mark.  Our Event Marketing services are designed to automate and relieve you of the administrative headaches when organising and promoting events.

Whether you just need delegate badges or a complete end-to-end event marketing service we are here to help. Our Event Marketing services team work with you to allow you to focus on the event itself ensuring a successful outcome. We have an extensive portfolio of services and a proven track record of delivering successful events.

Event Planning

  • Customer Surveys.
  • Pre-Event Interest Capture.
  • Data Segmentation and Analysis.
  • Research and Procurement of 3rd party target lists.
  • Liaison with design agencies for online content.

 

Event Marketing and Registration

Digital Marketing

  • Fully personalised and segmented emails to target audience based on the contacts profile data.
  • Event agenda can be personalised based on contact segment, profile or previous history.
  • Refer-a-colleague.
  • Email and Registration Micro Site can be Partner/Sponsor branded based on data source or other criteria.
  • Offers/incentives can be customised based on contacts profile data.
  • Click through registrations forms or micro-site and pre-event offers.
  • Web portal can be provided to allow Account Managers, Partners or Telemarketing Agencies to send out their own personalised and branded versions of your email invites and still remain within your control.
  • Web banners, adverts and links can be coded to enable source tracking for post event analysis

Direct Mail

  • Mailers can have response code to enable fast-track registration via web or phone
  • Mailing returns can be processed and flagged against original target data list
  • Direct Mail drops/types can be tracked for post event analysis

Registration and Badge Fulfilment

  • On-line Registration Page or Micro Site with your branding
  • Pre-filed registrations forms for Email and Direct Mail campaigns
  • Registration badge/pack fulfilment

 

On-Site Services

On-site Registration and Badge Printing

  • Manning of on-site registration desk
  • On-site badge collection and printing

Badge Scanning

  • Bar-coded badge scanning for main entrance
  • Bar-coded badge scanning for breakout sessions
  • Different badge types for staff/attendees/press allows easy identification and area access

 

Reporting and Analysis

  • On-Site analysis of attendees/no-shows
  • Post event analysis covering invitation methods success rates, attendees, no-shows by vertical market, geographic area, attendee type etc.