Email has become the marketing department favourite communications channel. It is not only cost effective but personalised and immediate. Results are easy to measure and production and execution is swift.
Perfect! - well, not quite. Its burgeoning use, together with the proliferation of SPAM is giving email marketing a bad name. The modern marketing department must embrace permission based techniques and also personalise messages to make them relevant and compelling to their target audience so that they are not treated as SPAM.
Legislative and compliancy regulations must be adhered to and frequency of communication must be monitored. Touch fatigue is a growing phenomenon where too much emphasis on email in the marketing mix can drive customers and prospects to opt-out of future communications. The increasing use of sensitive SPAM filters is also decreasing deliverability ratios.
So how can we help you?
Our digital marketing team are experts in email communication. We can remove the administrative burden of email communication from you so that you can focus on the strategy, message and responses.
- Fully personalised emails based upon profile characteristics, segmentation, history etc.
- Fully personalised web campaign landing pads or micro-sites
- Pre-filled data capture forms
- Web workflow: Lead profiling, Lead assignment, profile building etc.
- Automatic permission based and opt-in/out processing
- Data feeds directly back into marketing database
- On-going automatic trigger or time based email campaigns
- Multi-lingual emails and web campaign landing pads
- Audit trail of communications per contact for touch fatigue and analysis