DATA MANAGEMENT OUTSOURCING
The Client
World leader in platform-independent Application Lifecycle Management (ALM) technologies used to develop, deploy and integrate software applications.
The challenge
Centralise and integrate a variety of marketing information sources into a single database, and remove the burden of maintenance and management from EMEA marketing department.
The solution
Outsourced and centralised marketing data management activity delivers 'single-view' marketing information across the company and provides a basis for regular client event management and email marketing activity.
The key outcome
Professional data management, integration and update service enables the client to deliver cost-effective marketing programmes without the need to maintain expensive database management expertise or hosting facilities in-house. Consequently, marketing data is now fully compliant and updated at all times.
The final word
CRM Technologies has effectively taken away from the client a major headache which although 'fundamental' to marketing and sales success, tends to be given less than full priority in most cases.
