ACHIEVING A PAN-EUROPEAN MARKETING DATABASE
The Client
A leading international provider of network security and availability technologies.
The challenge
To bring together several disparate marketing data resources and integrate them into a central, pan-European marketing database, complying with the latest data protection legislation. Historic purchase information was also required, to assist with periodic licence renewal activities for over 200,000 software licence holders in 100 countries.
The solution
Outsourced marketing data management activity provides a 'closed-loop' marketing information process and ensures that essential licence renewal activity is always handled cost effectively and on time. Further integration with client's soon-to-be-implemented Siebel management system will enable complete 'end-to-end' lead tracking system, from initial enquiry right through to sales closure and licence renewal.
The key outcome
Expert data management and integration services enables the client to concentrate on delivering effective marketing programmes on behalf of departmental sponsors, with the confidence that the marketing database is fully up to date, functional and legally compliant.
The final word
CRM Technologies provides an ongoing, outsourced data management service which is critical for lead-generation, as well as for delivering the ongoing revenue from regular licence renewal activity.
