One of the most common jobs performed by our data team is address standardisation.  We see many different lists of company and contact data from a plethora of sources and almost always address data needs reviewing and correcting.  It can be simple stuff like postcodes in the wrong columns or multiple address lines in one column or missing or misspelt data – we have seen it all!

Not only can incorrect addresses lead to mail returns but they can also make de-duping data more difficult.  Incorrect or malformed addresses are also obvious to users of the data and can lead to a mistrust within the business, of its accuracy.  One of the key sources for incorrect data are self-service web forms including campaign landing pads, contact us pages, registration pages etc.

We have always been able to bulk verify addresses against the appropriate countries postal files (PAF in the UK) but many customers have asked us about technology that can verify and standardise address when they are captured on the web.

We are pleased to announce that we have partnered with PostCodeAnywhere.  This is a web service that allows automatic address entry and verification to be performed on your own capture forms, landing pads and registration pages on your web site.  Building the functionality into your forms is simplicity itself and the service is charged on a pay-per-click basis. See the link on our website for further information, to see demos or to sign up for the service. We can also help you to integrate the functionality on your own web pages.

As well as automatic UK or international address entry and verification we can provide geographic coding, bank detail verification, route planning and consumer profiling, all in real-time at point of entry. Please call us to discuss any requirements you may have.