Welcome to the first edition of “The Lead”, a newsletter designed for our customers and anyone involved with Marketing and Sales Operations within their businesses.  We hope to regularly bring you the latest news, views and comment on the operational challenges and successes within Marketing and Sales .

At the same time we are launching a companion BLOG to allow everyone to have their say and we hope to generate constructive discussions that will be a valuable resource for anyone in marketing or sales.  Why our own BLOG?  Quite simply we could not find an existing forum or BLOG that was focused on the ever increasing number of technical challenges that marketers face to achieve their goals  - so we created our own.  We have placed a number of entries on it already that we hope you will find interesting.  We would welcome your comment or views and please do post your own experiences.